RUBRIGO
Design & Concepting
Rubrigo was the main focus of the start-up Buyproxy. The payment/banking app was mainly intended for showcasing the possibilities of the technology that was in development which allowed people to earmark money. The idea behind the app is to create structure and have insights for people who have difficulties managing their money. I was responsible for the entire design process from research to wireframing, as well as UX/UI design.
The app consisted of categories (Vrij, Vast etc.) which contain budgets (Boodschappen, Kleding etc.) which contain credits (Supermarkt, Kruidvat etc.). However, the user can only pay with credits, while budgets and categories are basically folders. While this concept allows for more structure, it also adds complexity in comparison to a conventional banking app. As this complexity was the biggest challenge of the design process, the app needed to behave as consistent as possible on each level, as can be seen on these screens. Additionally, a navigational element was added to the bottom of the screen that allows the user to change categories in the budget screen, or to change budgets in the credit screen.
Layered Budgeting/Banking
As mentioned, the added structure came with added complexity. This in combination with the target audience who were often not very digital savvy, it was decided to have conversation-like-features. As shown in the screens, the app provides the user with one task per screen to prevent mistakes being made.
Conversation-like-features
As the technology of earmarking money could serve a lot more purposes than just the Rubrigo app, it was designed with the intention of partners adopting the app/technlogy with their own brand identity. As part of a conceptual exercise, we iterated on a white label design in which the app could be branded without losing key elements of the original design, maintaining the look and feel of a Rubrigo product.
